— Understand communication goals (inform, persuade, inspire)
— Identify audience needs and tailor your message
— Recognize common barriers and how to overcome them

— Apply the “Rule of Three” to structure sentences
— Eliminate buzzwords and jargon for plain-language writing
— Use active voice and strong verbs to boost readability

— Learn the Pyramid Principle for logical flow
— Craft a compelling opening, body, and closing
— Introduce story-telling elements (hook, challenge, resolution)

— Ethos, Pathos & Logos: the triad of persuasive appeals
— Use data and anecdotes to strengthen arguments
— End with a clear call to action

— Master tone, pace & pausing for impact
— Practice confident body language and eye contact
— Active listening: ask better questions and paraphrase

— Write attention-grabbing subject lines
— Structure emails for skim-readers (inverted pyramid)
— Common email types: requests, follow-ups, thank-yous

— Slide-deck best practices: simplicity & visual hierarchy
— Opening hooks and memorable conclusions
— Handling Q&A and managing nerves

— Conduct peer-review using the SBI model (Situation-Behavior-Impact)
— Set personal communication goals and practice plan
— Resources for ongoing growth (books, podcasts, courses)