1.Definition and overview of digital marketing
2.Importance and benefits of digital marketing
3.Evolution of digital marketing

1.Website design principles
2.User experience (UX) optimization
3.Search engine optimization (SEO) basics
4.On-page and off-page SEO techniques

1. Content strategy development
2.Content creation (text, images, videos)
3.Content distribution channels (blogging, social media, email)
4.Content calendar planning

1.Overview of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
2.Creating and managing social media profiles/pages
3.Social media content strategy
4.Social media advertising (targeting, ad formats, budgeting)

1.Building email lists (lead generation, opt-in forms)
2.Email campaign creation and automation
3.Email design and copywriting best practices
4.Email analytics and performance tracking

1.Introduction to search engine marketing
2.Google Ads and Bing Ads basics
3.Keyword research and selection
4.Ad copywriting and ad extensions

1.Display advertising fundamentals
2.Video advertising platforms (YouTube, social media)
3.Ad formats and targeting options
4. Budgeting and bidding strategies

1.Introduction to digital marketing analytics tools (Google Analytics, etc.)
2.Key performance indicators (KPIs) for digital marketing
3.Data interpretation and analysis
4.Reporting and dashboards

1.Understanding conversion rate optimization
2.A/B testing and multivariate testing
3. Landing page optimization
4.Improving website usability and user experience

1.Developing a digital marketing strategy
2.Setting SMART goals and objectives
3.Budget allocation and resource planning
4.Campaign planning and execution

1.AI and machine learning in digital marketing
2.Voice search optimization
3.Augmented reality (AR) and virtual reality (VR)
4.Future trends and predictions in digital marketing

1.Students will develop and present a digital marketing campaign proposal.
2.Course review and Q&A session.